I’m breaking up with my Facebook page, and as a Taurus, when I’m done with something, it’s usually final.

I’ve lost interest in spending time and energy in updating my page throughout the day, and doing the work of finding valuable resources to share.

While I’m not going to pull down my page for good, it’s pretty much dead to me, and I’m happy to share the autopsy report with you.

To clarify, I love Facebook as a whole, and I’ve gotten many clients as a direct result of time spent there. It’s just my business page that has gone cold.

I absolutely love Facebook ads, and it’s the best strategy I know of for driving traffic, but my fan page and I are estranged, and here are the reasons why.

Only about 1% of my fans sees the content and posts from my updates.

The number previously had fallen to about 10%, and now we’re seeing that number has become an even smaller fraction of the almost 4200 fans I have.

I’ve tried all the “engagement tricks” to increase visibility.

We’ve asked questions, posted brain teaser questions, and mixed up our content to include videos, graphics, text links, polls, etc.

All of these strategies can increase fan interaction, which Facebook will then reward active pages with more visibility.

We’ve posted at high activity times of day, and followed the letter of the law set forth by the Facebook gods in the hopes of gaining more visibility.

Sadly, our prayers went unanswered, and an unattainable goal eventually kills the mojo.

Sure, you can pay to promote your posts, but that isn’t practical for most small businesses on a daily basis, let alone multiple times a day.

Unless you’re promoting something that actually would provide a return on that investment in the form of list building or sales, it’s hard to justify the expense.

I’ve posted great content, resources, and links, but at this point, it seems like it’s time to give up the ghost and let it go toward the light.

There are a few good things about Facebook to keep in mind.

When there is something to promote that has a call to action, it can be a good strategy to invest in promoted posts.

Also, you should have a Facebook page to use for ad campaigns so that your ads will show up in the newsfeed and not in the sidebar, which can’t be viewed on mobile.

So you may notice my page begins to look like a ghost town as updates dwindle down to be increasingly more infrequent.

How is YOUR Facebook page doing? If you’re having great success, or if you’re on the same page as me in wanting to break up with your page, leave me a comment, I’d love to know your thoughts.